The equity story is the answer to why an investor should invest in the respective start-up. It is about the presentation of the storyline. The start-up should explain how it generates added value through its project. The financial perspective has been in the foreground here, because the goal of an investor is usually to multiply …
A VC invests in less than 2% of the startups the VC sees. Funding A Medical Device Startup In The Current Economy from Michael Weickert, Ph.D
